I learned a few things watching a YouTube with local librarian/ripper Keith Darrock’s favorite surf magazine writer (spiffy columns with an accompanying photo of him… smoking- so rebellious) turned (with the demise of most print mags) into an (I’m not saying posing) outsider (allegedly)/critic of many-if-not-all things corporate, or cultural, or just plain obviously wacked-if-not-permanently ruined in the once pure (purer, perhaps), whole wide world of surfboarding, consistently those evil-ish ghouls and thugs who profit from it:

The massive (and easy) target of the World Surf League, and… oh, my god (not meaning, like, God God) Kelly Slater, Greatest surf Of All Time, and almost certainly the biggest beneficiary of the wave-washed money that has come from Kelly’s stellar career (K.S. wave pool in where? Dubai- wannabe sports capital).   

Chas, in the continuance of his career, appears in his videos with a bottle of spirits, glasses donned and un-donned, and, though I haven’t watched enough of them to see if he lights up, I do admit he looks pretty cool in a Don Johnson/Miami Vice/throwback way (and, if I hadn’t stated this so far- I am in no way criticizing Mr. Smith), starting his commentary with, “I hate surfing, I don’t hate you.”

Hopefully I got that right.

SO, having former TransSurf (Surfing before that, I believe) magazine editor and current WSL commentator, Chris Cote, on his Vlog, cups and saucers rather than a bottle on the table in the foreground, with the clickbait come-on headline of (I looked this up in my History), “Chris Cote on the killing of the surf industry and the joys of toxic positivity, I meant just to watch just a bit, but stayed for all 23 or so minutes of the thing.

SO, here’s what I learned: The average age of the approximately 33 million surf or surf-adjacent people in the world is, like, forty-six (or so, I didn’t rewatch), AND, the BIGGIE, surfing is NO LONGER considered COOL among the not-yet-sponsored younger set.

WHY?

CHECKING out the comments section as Chas and Chris chatted, I read about clueless and etiquette-deficient crowds at any decent break, the swelling of kooks and hodads furthered by wave pools and surf lessons and surf camps; and words on the tragic replacement of blue (or no) collar surf rebels with time-and-money rich techies and mid-level managers driving tricked-out Sprinter vans and custom racked Teslas. Yeah, that seems… correct.

Folks just want to be part of something with a perceived (or conceived- by ad agencies, mostly) coolness they are not contributing to.

I have some theories, most centered on this: IF YOU ARE NEVER going to get as many waves as your father claims to have ridden, you might never surf better than he (or your mom) does; and anyway, few of us have fathers we would be embarrassed to hang out on the beach with; if this is the truth of surfing (and that it is actually kind of… difficult; all the paddling and stuff); WHY BOTHER?

“No, you love it. You love it! Now, just get out there, you little Ripper!” Photo from, yeah, RIP CURL.

THIS ISN’T TRUE in my case; my father, a champion swimmer, was a great body surfer, even if his wearing of the traditional Speedo (I didn’t follow suit after the sixth grade) was a bit… awkward. My mother’s driving her seven children to the beach, mostly because she loved the beach, and her support of my surfing (“Tell your friends surfing, to you, is a sport; it isn’t a lifestyle” was her point when I couldn’t go with them because of religious reasons). If it was a sport, I wanted it to be a lifestyle. Still do. It still isn’t, but it is a part of my life.

AND, in furtherance of my hypothesis, my three children do not surf; the children of many of my surf friends do not surf. Granted, I live in an area late to the game, with fickle surf and cold water, and adverse winds, difficult access, lots of troublesome rocks (though not quite far away enough from large metropolitan areas- some would say); and purchasing gear for rapidly growing kids might be financially daunting. STILL, the average age of the surfers I run into is probably in keeping with Chas Smith’s assessment. YES, I do up the demographic. AND, I do see some second generation surfers. Not, statistically, that many, but some.

OKAY, this has about the word count that seemed appropriate back when I had a column (not self-promoting, as such, it’s long gone) in the Port Townsend Leader. SO, hmmm… considering doing a live thing. NO, I’m just not cool enough. PODCAST? Double hmmm.

MEANWHILE, looking for content beyond anything Nathan Florence puts out, always checking out Keith Olbermann’s short hype-ups for his podcast, though never hitting on the full length version (and never subscribing or ‘liking’ any videos), occasionally fooled into watching some wannabe Nate Florence kooking it up in some shorebreak, next time I’m clickbaited by Chas Smith, I will probably… CLICK.

I was planning of showing my latest illustrations, but I forgot to bring my dedicated thumb drive to the printer, and, when I tried to get copies, the super fancy, super expensive machine didn’t cooperate. This kind of thing can irritate the shit out of the owner/operator. YES, I did make the stupid comment that, “Yeah, that’s why I almost always brush and roll paint jobs.” “Uh huh. Three-sixty-one.” “Okay. Let me dig out some change.”

NEXT TIME…