Logo me This

This is partially for Tyler Meeks, owner/operator of DISCO BAY OUTDOOR EXCHANGE.  We’re teaming up on some t-shirts; and have been working on the logo design for a while.  We have some accumulated shirts, mostly dark, in a variety of colors and sizes, plus black.

I have some dark and black shirts ready for my next LIMITED EDITION of custom ORIGINAL ERWIN shirts, and a new design (again, based on one of my favorite illustrations), but wanted to rework my logo.

SO, here’s the Disco Bay Logo (and I’ll probably redo the lettering) necessary for printing white on darker shirts:  And here’s my current logo and my next graphic, logo on the front, image on the back:

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It is a bit of a brain tease, but you/we/I have to imagine everything that is black on the illustration being white on the t-shirt.  Hoping to go to the screenprinters tomorrow.  Shirts available soon.  Gotta go.

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Original Erwins in the Works

AFTER a lot of discussion, TYLER MEEKS, owner of the DISCO BAY OUTDOOR EXCHANGE, and I are finally almost ready to combo up on some new t shirts.  ALMOST.

TYLER’S SHOP is conveniently located on Surf Route 101 in Discovery Bay.  Selling new and consignment and used equipment and gear (assuming these might be different things) for hikers and bikers and kayakers and climbers-and-droppers, surfers (includes novices, kooks, aficionados/enthusiasts, dominators, rippers, Hobuckers, Hodads, surf power couples, real-and/or in-denial Hipsters, possibly a few posers) make up about 20-25% of Disco Bay’s customer base, and, accordingly, Tyler and I are working on some shirts that might appeal to a wider cast of characters.

DISCOVERY BAY is really close to the crossroad with Highway 20 (leading to and from Port Townsend, and, with ferry service, Whidbey Island and environs north and east), and Highway 104 (to and from the Hood Canal Bridge, and through ferries and bridges, Seattle/Tacoma/Fremont/Fife/Chicago).

SURF ROUTE 101, I should add, connects the NORTH OLYMPIC PENINSULA with areas to the south.  It’s not uncommon to see surfers from, say, WESTPORT or SEASIDE or, I’ve heard, California, heading north hoping for a swell direction they think might be favorable to waves on the STRAIT OF JUAN DE FUCA.  As such, they are, no doubt, passing surfers from here headed south.

ANYWAY, we’re actually planning on getting some shirts to the silkscreeners with the Disco Bay logo on the front, medium-sized (if that makes some sense), and some others with the logo smaller, to one side (over the heart is the norm), and an ORIGINAL ERWIN illustration on the back.

 

The image on the right was used for a limited run (and they are all, and will be, limited runs) of shirts a while back.  I sold some to friends, Tyler sold some.  They’re all gone. GONE.  If you have one, you might not want to screw it up as I have with several of the shirts I saved for myself.

ANYWAY, here’s, reworked from one of my favorites of my illustrations (and I’m getting more and more critical of my own work- almost as critical as I am of other people’s) a design for the back of some upcoming shirts:

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Here is the based-on illustration and my own logo (still working on tightening it up):

 

When drawing something for t-shirts, the finer lines might not show up. I’m not fond of big areas of color/ink- they feel weird on the back, and, no, not going for that.  AND, adding color costs more to produce, adding to the ask from the customer.  AS DOES, of course, having a logo on the front and art on the back.  STILL, going for it.  SOON.

MEANWHILE, I do want to write something about the difference between dominating and ripping.  I’ll be thinking about it while I’m driving, out on SURF ROUTE 101.

Time- Warped, Wasted, Spent

To quote; or, possibly, mis-quote Miki Dora; “Life’s pretty much a waste of time. Surfing’s as good as any way to waste it.”  I’d spend some time trying to look it up if I felt like I had the time.

TIME.  So, recently, headed back along the Strait of Juan de Fuca (SoJdF) and into the zone between the Northwest’s Pacific Coast where cell phone reception becomes merely spotty (Joyce for most of us), I gave Adam Wipeout a call (one of the few surfers on my short list of people- and I’ve explained this to death already- I share session reports with).  WHAT? It turns out he had tried to sneak in an (another) stealth surf at an undisclosed location and was forced to now make up for all the things he was supposed to do.

“I feel like I was in some sort of time warp,” he said.  “I can’t believe it’s one o’clock.”

“Well, it is.”  It was, and it wasn’t even raining.  I should have been painting.  Adam should have been… something, something with his family or for HAMAHAMA SEAFOOD; something else; not sliding and barrel-dodging and getting praised by onlookers for better-than-proficient rides.  That was Adam’s recap. He hadn’t invited me, probably wouldn’t have told me about this until days later.

AND, I was elsewhere, allegedly (someone willing to pay roaming rates called someone he knows, he called another surfer from my short list, and that guy called me and left a voice mail I couldn’t listen to until I reached Joyce, and, as happens, restarted my phone) catching more (somewhere between slightly and considerably more) than my allotment of waves.

Well.  I hate to waste time.  Not an excuse.

OKAY; that’s out of the way. I’ve been working on a series of NORTHWEST SPIRIT ANIMALS. My latest was the eagle.  Now, the national bird has been done from so many angles.  I wanted to go for a new one.  I spent some time on the first version of this; but it just didn’t work.  I must have some fear of using large patches of black, but… not an excuse.

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Rather than tear up the whole thing, I doubled-down (I know, you’re thinking Trump backing up ridiculous claims with more ridiculousness) and added the checkerboard stuff.  Ewww. Well, maybe, in color…

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Not thrilled.  Not my favorite.  Next time…

MEANWHILE; and for quite a while, TYLER MEEKS, the owner, and I have been discussing using the logo I came up with for the DISCO BAY OUTDOOR EXCHANGE on t-shirts.  There are some very small decals available, but the problem is, and has been, that the design isn’t ‘tight’ enough to be instantly recognizable from a distance.  And I agree.

SO, I spent some time drawing, and several trips to various printers, trying to get it tight enough to print as white-on-colored (or black) t-shirts, possibly with ORIGINAL ERWIN designs on the back.

NOW this presents an additional problem/mind game, at least for me.  The design was drawn to be black on white (or light), and too much thinking is required to make the switch.  OKAY, here’s how it goes:

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This is the black-on version.  The black outside the drawing (including the points of light) would be cut out.  White mountains and clouds.

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Here’s the white-on version (there are some outside-the-image things to be eliminated). SO, everything black on this would become white on the shirts Tyler and I have gathered (various colors and sizes), but I have some amount of trouble making the switch from what I see (black clouds and mountains) to what will show up.

ANYWAY, the plan is to have some shirts available soon at a reasonable price.  I’ll let you know.  OR, maybe one of your friends will call someone else with the news; something like, “Got skunked, but, whoa; they have some awesomely cool new t-shirts at Disco Bay, Bro.” Then that person might call you.

Meanwhile; I have been working on my novel, “Swamis,” making it te-ight!

 

 

Cougar- Northwest Spirit Animal, plus…

…a potential t-shirt design.

I may have over-amped the color on the cougar drawing.  When I showed the original to Trish, she said she couldn’t concentrate on the cougar, it was just too skitzy on the page. That was fine, I intended to have the cougar sort of, um, non-obvious.

Anyway, here are the two versions:

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Yeah, yeah; looks different in person.  Not necessarily better.  Oranger.  I have more copies; I’ll see what I can do.

MEANWHILE: Here’s a drawing I’ve been working on; possibly for a t-shirt design.  I wanted it to look kind of northwest-native-artsy; and, no, it really doesn’t; BUT I do want to claim some ownership of the potential phrase, “NORTHWEST SURFERS, NATURALLY COOLER.”  Again, yeah; surfers in Alaska and the Great Lakes and elsewhere might disagree.  Certainly.  It’s what people do.  Here’s the drawing:

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SPEAKING OF WHICH, if you cruise down on the site, you’ll find some commentary on several recent posts.  SO, let me give my rebuttal(s):

NO, I hold no animosity toward, nor do I think I’m cooler than P.A. ripper Scott Sullivan (just) because I wear a leash, I’m older, and I don’t grease up my mustache.  We all have our own criteria for determining coolness, and I’m really concentrating on being in some category of Hipster; mostly because no one else seems to, despite appearances, want to be identified as a Hipster, despite my use of the word being in no way derogatory.

EQUALLY, I have no problem with the Surf Shop owner, AL PURLEE, who is about my age; despite having had him tell me, probably ten years ago, that I didn’t want a shorter board. “You’re too old, too fat, and you don’t surf enough.”  AL was RIGHT.  Al was, and is cool; and not just in that automatic coolness one has by owning (or even, by extension, working at) a surf shop; which comes with the added benefit of being able to think anyone who enters your establishment is a kook unless and until proven otherwise.  We all have that privilege.

PHOTOS might prove something, but, when I was asked if I have photos of epic waves and empty lineups on the ‘northern coast of Washington State,’ I had to decline.  Self-centered?  Yes.  I do, however, have some awesome shots of frozen peelers on the Great Lakes.  NOW, those surfers are (even) cooler.  Naturally.

Rumors of a Perfect Wave Poster…

…and more!

Here’s a shot of Little Reggie Smart (he adds the ‘little’, I wouldn’t- it would be rude) when he was actually little. before he became a tattoo (and otherwise) artist, a surfer, a painter (house and otherwise), well before I met Reginald Little, a person I sometimes refer to as, “kind of a pretty boy with neck tattoos.”

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YEAH, he was a towhead, couldn’t help that.  I actually thought posting this might be a bit of revenge for his posting a video of me on his Instagram.

OF COURSE you will have to check this out, as Trish did.  Her first reaction as I broke into song was, “What a dick!”  Not that she didn’t know this already, but, when I explained that it wasn’t staged (not by me, anyway), and was secretly taped by Reggie, and that several folks in the Peninsula surfing community commented on it; she was almost all right with the whole thing.

I think he’s under “Reggie Smart” on Instagram; not too hard to find.

MEANWHILE, here’s my latest effort in the Positive-to-negative genre:

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OH, AND ONE MORE THING:  My latest t-shirt design is at the screen shop, DL Logos in Port Townsend, and will soon be available.  I am selling these shirts as limited editions (because they are), and tried to add a bit of information to the actual image.

For these shirts it would be something like: Original Erwin- Series 4- Edition 1- “Lightfoot’n it” (title refined by comment on the illustration by Drew Kampion, the need for a title for the various projects of mine at the screen shop, and the way they wrote ‘lightfoot’n it’)- Copywrite Erwin Dence, 2019-  Run of 30.  Printed at DL Logos, Port Townsend, Washington, U.S.A.

Maybe it was a good idea, but the image was already on screen when I got to the shop.  SO, new idea. I’m making tags to go with each t-shirt, with the image of the shirt, the above information (not the stuff in parenthesis), a number (ie; 2/30) and a signature.

SURE, that’ll make your shirt more valuable.

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I AM LEARNING a lot from this process; who like what, what works, what sells; and, other than the sales part, I totally enjoy the drawing, hanging out at print shops desperate to see what the negative image of what I’ve drawn looks like, going over shirt and ink colors and stuff with the guys at the screen shop.

Our daughter, DRUCILLA DENCE, has moved back to our area from an extended time in Chicago, where she most recently worked for, and is freelancing for, “The Onion.”  Since my stuff is massively disorganized, Dru can, hopefully help in the sales and distribution (and, of course, organization) of my, um, stuff; years of stuff.

SOME OF THE SHIRTS are already spoken for, but the rest, white on a dark blue, will be available soon at Tyler Meek’s DISCO BAY OUTDOOR EXCHANGE.

MEANWHILE, as always, I’m checking the buoys and working on other stuff.  “Swamis” the novel, is up to somewhere over 48,000 words (and I still haven’t figured out whodunnit), I’m trying to get some stuff ready for the HamaHamaOysterRama down Surf Route 101 on April 20th (“Four-twenty, man,” Adam ‘Wipeout’ James told me, with the same insider-ness as when I tell someone my age that I graduated in 1969, as in, “class of ’69, man!”)

And, as always, I have to go to work.  Rumors of a perfect wave. Memories of a perfect wave. Anticipation for more of each. Here are the first three t-shirt designs.

 

Original Erwin T-Shirt Design #4

All right, I tried to find the fax and scan feature on our new and hyper-confusing new computer. I have proof that I scanned a drawing before on this thing, but couldn’t seem to find out how to repeat the process on my latest illustration meant to become limited edition Original Erwin T-shirt Number 4.

NO, I had to download a free (thankfully) app from the overlords at Microsoft.

WE’LL see how this works, and worry that, one, I can find the scan in the files, and, two, if that’s successful, that I can do it again next time.

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OKAY on the first point. SO, I had to work in Bremerton, had the original drawing, the negative image of this (sort of), and a fresh-from-Fed-Ex-Kinkos white-on-black version, and showed them to the sales crew at Miller (Kelly-Moore) Paint Company in Silverdale.  Kevin, the manager, and, this might ordinarily matter, a non-surfer, said that if I can get him three shirts, xxl, with long sleeves… So, YES, pre-sale.

ORDINARILY a non-surfer wearing a surf-themed t-shirt might even solicit a question from me, such as, “Do you actually surf?”  NOW, because most of my paint shirts come from Goodwill, I have been known to wear a Harley-Davidson shirt- haven’t ridden a motorcycle in 50 years, and then it was a stripped-down dirt bike.

This might prove slightly embarrassing if, say, one was gassing-up at the Sequim Costco and a real Harley-Davidson Dude, leather and tattoos and pony-tail and actually on one asks, “What kind’a hog you got?”

Not that this happened, not more than once.

AND, BESIDES, if Kevin is willing to risk looking like a Hodad, and he’s willing to promise a purchase; there’s some money to offset the cost of printing… this is something to put in the ‘hopeful-optimistic file,’ off-setting something four or five notches down on the ‘worry’ column.

BUT, as when reviewing anything with others, I realized I had to make some changes in the original Original Erwin. Did that during a break, went back to Kinko’s on the way home, borrowed some whiteout for some fine(er)-tuning, got another batch shot.

AGAIN, I am marketing these as originals, and, de facto (because the printing money goes out all at once and the sales dollars come back slowly) limited editions.  Between those sold (some still available) at Tyler Meek’s Disco Bay Outdoor Exchange, those I’ve sold out of the back of my surf rig, and those (few) I’ve given as presents, most of the first editions are gone.

THOUGH I am way more interested in doing the drawings, I’m working on my sales strategy.  My daughter, Dru, is returning to the northwest from too long in Chicago (most recently working at the “Onion,” quite status-y; and I’m hoping we can do something, something bigger.  I hear this Internet thing is catching on.

No, not blogs.

MEANWHILE I continue to get the occasional (small) wave and the occasional skunking, the northwest continues to be dominated by cold, offshore conditions, I’m past the 40,000 word mark on “Swamis,” the novel, and, as always, I have to go to work work.

It’s not an Oyster, it’s a tag

I drew up several versions of a price tag for my t-shirts and illustrations available at Tyler Meeks’ DISCO BAY OUTDOOR EXCHANGE. I don’t think this looks like an oyster, or, maybe, an abalone shell, but Trish does.

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And I don’t know if coloring it in helps make it less shell-like. Here’s the other version, not yet colored-in.

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Hey, check out “Swami’s” the novel, a few scrolls and finger-rolls down. I’m working on it. Well, when I get a chance. Thanks.

If it’s not chiaroscuro, maybe it’s…

…possible the illustration could be described by some other word that is, itself, defined as an image with an almost equal amount of black and white.

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I discovered this ‘equalness’* when I took the original drawing, the negative of this image, to a printer to be reversed. I didn’t have that version reduced, so I can’t show it here, but, probably because I just can’t leave space, black or white, bare; the amounts of toner necessary to print either version, according to the guy behind the counter, were pretty much the same.

*I wanted to use the word ‘equanimity’, but, when I looked it up, it referred to a state of calmness despite whatever existential craziness is going on.

You’re right; I didn’t have to use the word ‘existential.’

SO, this one probably won’t become a t-shirt. Like everything; art, writing, paint contracting, marketing of art and writing; I’m still working on it.

AND trying to maintain some level of equanimity-ness.

MEANWHILE… Evidently some t-shirts are being sold at Tyler Meek’s DISCO BAY OUTDOOR EXCHANGE, located on SURF ROUTE 101, the main route to the ‘still wild’ Olympic Peninsula.

Original Erwin T-Shirts Available…

…Now.

It cost me a little more to get the first two Original Erwin designs on quality shirts (rather than the flimsy wet-t-shirt variety). I have some promised out, saved one each of the XXLs for myself, and have some for purchase among TYLER MEEK’S ever-growing inventory at DISCO BAY OUTDOOR EXCHANGE.

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Here’s Tyler in the ‘offshore’.

And here’s some old guy in the ‘golden light, XXL.  20181025_143412_resized